The article, published in The Drum, explores why Rob believes AI companies should invest in brand while the category is still taking shape. Because, one way or another, they will be forced to define themselves.

"AI companies are building extraordinary technology at breakneck speed, competing for investment as much as customers, in an environment where the product does the talking and money keeps coming. It makes sense for branding to fall down the priority list."

You can read the full piece online here.

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