We had a lot of fun helping Erborian banish redness for its latest CC Red Correct campaign.
The cream uses green pigments to neutralise red undertones on your skin. We knew we had to quickly show people how CC Red Correct worked but we wanted to do it in a way that stood out amongst familiar skincare campaigns.
So we imagined a world where it removes red from anything it touches.
Along with a 10 and 15s second TVC we created two mixed media outputs, combined 3D rendering with real footage to show giant tubes of CC Red Correct banishing the colour red from iconic London Buses and telephone boxes.
Click here to see the full case study.
YeahNice.
