YeahNice Creative Juice
Industry
What we did
We had a problem when we started YeahNice. We couldn’t agree on what whisky we’d use to toast special occasions. We realised we had to make our own – a custom whisky blend that would be our first choice when we’re reaching for the bottle. Like YeahNice, our whisky is fun, sophisticated and approachable. We focused on flavour notes of honey, vanilla, and rich fruit, underpinned with just the right amount of smoke for a crowd-pleasing taste. At 48% ABV, it’s at that sweet spot of presenting complex flavours without the alcohol overwhelming. And it’s got the flexibility to handle dilution with a drop of water or even a cube of ice to allow those subtler notes to emerge.
Available for friends and clients of YeahNice. Get in touch for a private tasting.
It’s a blend that’s too good not to share.
The Art of the Bottle
Every element of Creative Juice – its flavour, its story, its visual identity – was carefully crafted to reflect who we are as a studio. We approached this project as brand designers first, blending whisky not just for taste but to tell a story. That story starts with the bottle: Bold yet approachable typography mirrors our fun but refined aesthetic. Colour palettes inspired by Scotland’s landscapes reflect the journey that brought this whisky to life. Clean, contemporary design with a playful edge speaks to our studio’s ethos: ambitious, creative, and unafraid to challenge expectations. Like all great design, it’s a balance of form and function. A whisky that looks as good on the bar as it tastes in the glass.
The Art of the Bottle
Every element of Creative Juice – its flavour, its story, its visual identity – was carefully crafted to reflect who we are as a studio. We approached this project as brand designers first, blending whisky not just for taste but to tell a story. That story starts with the bottle: Bold yet approachable typography mirrors our fun but refined aesthetic. Colour palettes inspired by Scotland’s landscapes reflect the journey that brought this whisky to life. Clean, contemporary design with a playful edge speaks to our studio’s ethos: ambitious, creative, and unafraid to challenge expectations. Like all great design, it’s a balance of form and function. A whisky that looks as good on the bar as it tastes in the glass.
The Art of the Bottle
Every element of Creative Juice – its flavour, its story, its visual identity – was carefully crafted to reflect who we are as a studio. We approached this project as brand designers first, blending whisky not just for taste but to tell a story. That story starts with the bottle: Bold yet approachable typography mirrors our fun but refined aesthetic. Colour palettes inspired by Scotland’s landscapes reflect the journey that brought this whisky to life. Clean, contemporary design with a playful edge speaks to our studio’s ethos: ambitious, creative, and unafraid to challenge expectations. Like all great design, it’s a balance of form and function. A whisky that looks as good on the bar as it tastes in the glass.
The Art of the Bottle
Every element of Creative Juice – its flavour, its story, its visual identity – was carefully crafted to reflect who we are as a studio. We approached this project as brand designers first, blending whisky not just for taste but to tell a story. That story starts with the bottle: Bold yet approachable typography mirrors our fun but refined aesthetic. Colour palettes inspired by Scotland’s landscapes reflect the journey that brought this whisky to life. Clean, contemporary design with a playful edge speaks to our studio’s ethos: ambitious, creative, and unafraid to challenge expectations. Like all great design, it’s a balance of form and function. A whisky that looks as good on the bar as it tastes in the glass.
Blending Passion and Craft
Creativity and design are at the heart of YeahNice. And we found that whisky, much like branding, thrives on collaboration. For us, Creative Juice became a metaphor for our studio ethos. We blended our diverse perspectives, mutual passions, and uncompromising commitment to craft into a whisky designed for sharing. It’s about bringing together the right elements to create something greater than the sum of its parts.
Blending Passion and Craft
Creativity and design are at the heart of YeahNice. And we found that whisky, much like branding, thrives on collaboration. For us, Creative Juice became a metaphor for our studio ethos. We blended our diverse perspectives, mutual passions, and uncompromising commitment to craft into a whisky designed for sharing. It’s about bringing together the right elements to create something greater than the sum of its parts.
More than just a blended whisky
Whisky is about so much more than the ingredients in the bottle. If we were going to do this, we were going to do this right. We wanted to immerse ourselves in the industry and discover the quirks and idiosyncrasies that make our favourite drams so unique. And to do that we knew we had to visit whisky’s spiritual home. We spent our time in Scotland visiting distilleries and meeting the people that make and love whisky. We photographed crests, listened to stories and enjoyed more than a few drams of whisky. Most of all we learned whisky is about sharing. People want you to experience their favourite whiskies, sharing their passion and knowledge. It’s what lead us to creating, Creative Juice, a whisky designed for sharing.
More than just a blended whisky
Whisky is about so much more than the ingredients in the bottle. If we were going to do this, we were going to do this right. We wanted to immerse ourselves in the industry and discover the quirks and idiosyncrasies that make our favourite drams so unique. And to do that we knew we had to visit whisky’s spiritual home. We spent our time in Scotland visiting distilleries and meeting the people that make and love whisky. We photographed crests, listened to stories and enjoyed more than a few drams of whisky. Most of all we learned whisky is about sharing. People want you to experience their favourite whiskies, sharing their passion and knowledge. It’s what lead us to creating, Creative Juice, a whisky designed for sharing.
More than just a blended whisky
Whisky is about so much more than the ingredients in the bottle. If we were going to do this, we were going to do this right. We wanted to immerse ourselves in the industry and discover the quirks and idiosyncrasies that make our favourite drams so unique. And to do that we knew we had to visit whisky’s spiritual home. We spent our time in Scotland visiting distilleries and meeting the people that make and love whisky. We photographed crests, listened to stories and enjoyed more than a few drams of whisky. Most of all we learned whisky is about sharing. People want you to experience their favourite whiskies, sharing their passion and knowledge. It’s what lead us to creating, Creative Juice, a whisky designed for sharing.
More than just a blended whisky
Whisky is about so much more than the ingredients in the bottle. If we were going to do this, we were going to do this right. We wanted to immerse ourselves in the industry and discover the quirks and idiosyncrasies that make our favourite drams so unique. And to do that we knew we had to visit whisky’s spiritual home. We spent our time in Scotland visiting distilleries and meeting the people that make and love whisky. We photographed crests, listened to stories and enjoyed more than a few drams of whisky. Most of all we learned whisky is about sharing. People want you to experience their favourite whiskies, sharing their passion and knowledge. It’s what lead us to creating, Creative Juice, a whisky designed for sharing.
Designed for Balance
Creating Creative Juice meant blending flavour with intention, reflecting the diverse tastes of our founders. Among the eight flavour profiles, Dried Fruit & Nut emerged as the standout (7.5 average), offering rich, warm notes, complemented by Rich Fruit & Spice and Malt & Honey (both scoring 6.5). Lighter profiles like Fresh Fruit & Vanilla (4.5) added balance, while smokier and peat-forward options resonated less. The final blend mirrors our philosophy: layered, approachable, and bold. At 48% ABV, it’s versatile—perfect for sipping neat, with water, or on the rocks—designed to bring people together and be shared.
Designed for Balance
Creating Creative Juice meant blending flavour with intention, reflecting the diverse tastes of our founders. Among the eight flavour profiles, Dried Fruit & Nut emerged as the standout (7.5 average), offering rich, warm notes, complemented by Rich Fruit & Spice and Malt & Honey (both scoring 6.5). Lighter profiles like Fresh Fruit & Vanilla (4.5) added balance, while smokier and peat-forward options resonated less. The final blend mirrors our philosophy: layered, approachable, and bold. At 48% ABV, it’s versatile—perfect for sipping neat, with water, or on the rocks—designed to bring people together and be shared.
