Trust is a fundamental factor for everyone – investors, customers, suppliers – in deciding who to do business with.
It’s the very essence of your business – your reason for being, and why people: customers, investors, staff and others, should care about it.
Through your brand values, you can attract like-minded customers who align with your brand's values and share similar perspectives, which can foster a strong sense of loyalty.
A lack of clear or consistent branding damages consumer trust, resulting in lower retention and reduced sales.