Blog post
August 20, 2026

Coming Soon: Challenger Conversations

We're excited to kick off our new event series Challenger Conversations next month, for founders and marketers building category-defining brands.

First up: Women's Health.

Being a challenger brand in this space isn't just about outcompeting other companies. It means operating in a system that has historically misunderstood, underfunded or ignored your target market entirely. This makes brand-building a fundamentally different exercise.

We're bringing together founders and marketers building in women's health for a roundtable on this topic. How you build a challenger brand when you're also, often, defining the category itself.

Moderated by Eleanor Hoath, writer and wellness editor, and founder of The Well Edit. Eleanor's writing has appeared in Vogue, British GQ and Marie Claire.

10th September. A private venue. An intimate group designed for valuable conversation.

If you're building in this space and want to join us, get in touch.

YeahNice.