Our creative director Tyler Berry is featured in The Subthread today discussing AI in brand story telling.

He argues brands are so excited to show off their forward-thinking use the tech that they're forgetting what makes adverts resonate and missing the real creative benefits of AI.

With examples from Autotrader and Coca-Cola, he looks at the pitfalls of thinking of emotion as a visual effect and why audiences will always resist connecting with a machine.

Read the full article on The Subthread here:  The Uncanny Valley of Brand Storytelling

YeahNice.

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