We helped KOPE refresh its brand and messaging to better tell the story of how its platform makes offsite construction a practical reality.
KOPE is an architectural technology platform. It takes the manual task of breaking down design models into physical parts and automates it instantly.
It’s an innovative approach that represents a fundamental shakeup in how the industry would operate.
But, in an attempt to cover all bases, the company had taken a maximalist approach to messaging, making an already complex proposition feel overwhelming to an audience used to operating in a specific way.
Our approach was to strip away the complexity of the messaging and reposition KOPE as the platform for innovative construction, instead of leading with details and features.
We also simplified the brand architecture, removing the various niche products and selling KOPE as a complete offering for the entire industry.
The result was a brand image that was both easier to recognise and a messaging structure that allowed KOPE to speak to the construction industry with one voice.
Ultimately, it helped KOPE tell the world that it’s making modern construction a practical reality.
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