Many people mistake brand as simply designing a logo or picking the right colours. It's an easy mixup but it misses what makes brand so powerful.
Your brand is what people think and feel about your business. It’s the perception they have when they hear your name, see your logo, or interact with your product.
Branding, on the other hand, is how you shape that perception. It’s the tools you use – your visuals, messaging, and actions – to influence how people see you.
The strongest brands don’t just focus on the image they want to project; they stay true to who they are, creating an authentic connection with their audience.
Branding can only do so much. A brand needs to be authentic, clear, and consistent to create meaningful connections.
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