Making work good for our health
Gold-standard health and wellbeing
Smart About Health is a doctor-led workplace wellbeing consultancy with a mission to transform how organisations think about health at work. In a space crowded with easy-to-scale technology led platforms and reactive approaches that just look at the symptoms, the brand needed to lean on its prevention focused approach and how central world-leading experts are toits service in order to differentiate itself from other companies in the space.
We created a brand identity rooted in real expertise, human first language and a belief that work can be designed in ways that genuinely support health and wellbeing.
Making work good for our health
Employee wellbeing isn’t a drain on resources. It’s something that actually improves performance across an organisation. Smart About Health is built on this truth.
We defined a positioning that elevates Smart About Health from provider of wellness programmes to long-term partner in cultural change. Everything from messaging to visuals supports that shift.
The identity system steers away from wellness clichés and generic corporate looks. Instead, it leans into thoughtful typography, considered colour and visual metaphors that reflect balance, movement and support.
The language is clear and human. It speaks with authority but always feels approachable, breaking down complex ideas about prevention and culture in ways that feel useful and grounded.
Designed to be accessible
Wellness is for meant to make the workplace easier for everyone. We wanted to make sure the Smart About Health brought this believe right through into the core of the brand. We baked accessibility was baked into the core of the brand, with secondary high-contrast colour palettes available. We made sure colour contrast met accessibility standards and typography prioritized legibility across screens, presentations and printed materials. Messaging was tailored to be plain-spoken and inclusive, avoiding jargon so leaders and employees could engage with it equally.
