Bringing tea culture to the US
Introducing the Oolooooong Limo
CHAGEE is a modern teahouse with over 7,300+ locations worldwide. To celebrate the opening of CHAGEE’s Long Beach venue, we created a launch activation designed to generate local awareness and social buzz.
Playing on the connection between Oolong tea and Long Beach, we introduced the Oolooooong Limo. The bespoke limousine was wrapped in CHAGEE’s Zodiac print and scented inside with fresh tea leaves, turning it into a roving OOH brand experience.
Over the opening weekend the limo transported influencers, VIPs and customers to the new teahouse while travelling around the city as a highly visible mobile billboard. The activation helped introduce CHAGEE to the local Long Beach community and driving curiosity around the new store opening.
Moving beyond static OOH
CHAGEE wanted a way to extend the new teahouse opening beyond the four walls of the store. The Oolooooong Limo was our response to that.
The Zodiac wrap turned the car into a recognisable CHAGEE asset, while its size meant the brand was visible from half a block away. Instead of a static billboard people pass once, the limo carried the brand through the city, creating repeated encounters across streets, neighbourhoods and social feeds.
Brand building in motion
The Oolooooong Limo turned a single store opening into a city-wide moment, carrying the CHAGEE brand through Long Beach and putting it directly in front of the community it was built to serve.
