KOPE
Industry
What we did
KOPE’s platform simplifies an incredibly complex process but the power of the system works behind the scenes, invisible to the untrained eye. It means its benefits are hard to communicate to new clients without a lot of project-specific context.
Following our award-winning brand refresh, KOPE asked us to createa product demo video that would help them communicate the magic of its platform at a major industry conference in San Diego.
Our task was to make functional software feel exciting, create something beautiful, and most importantly, produce a video people would actually want to watch. The result had to balance clarity with complexity, offering enough detail to tell the story while maintaining a visual style that kept everything digestible.
The final video combined 3D model animation with UI overlays to visualise how KOPE helps clients manage complexity in the construction process. As well as being the centrepiece at their San Diego event it is now a key sales tool. The demo doesn’t just explain the platform, it brings it to life.
To bring the platform’s work to life, we started with raw exports from the KOPE platform. But as functional assets we needed to rebuild these 3D models in a stylised, simplified form. We stayed true to the system’s outputs while dialling up clarity and visual interest. These structures became the backbone of the video, helping us communicate what KOPE does with precision and flair.
To bring the platform’s work to life, we started with raw exports from the KOPE platform. But as functional assets we needed to rebuild these 3D models in a stylised, simplified form. We stayed true to the system’s outputs while dialling up clarity and visual interest. These structures became the backbone of the video, helping us communicate what KOPE does with precision and flair.
To bring the platform’s work to life, we started with raw exports from the KOPE platform. But as functional assets we needed to rebuild these 3D models in a stylised, simplified form. We stayed true to the system’s outputs while dialling up clarity and visual interest. These structures became the backbone of the video, helping us communicate what KOPE does with precision and flair.
To bring the platform’s work to life, we started with raw exports from the KOPE platform. But as functional assets we needed to rebuild these 3D models in a stylised, simplified form. We stayed true to the system’s outputs while dialling up clarity and visual interest. These structures became the backbone of the video, helping us communicate what KOPE does with precision and flair.
The project allowed us to extend the KOPE visual identity into a motion-first UI system. We created a digital design language that felt both functional and elegant. Every interface was carefully designed and animated to show how KOPE operates, all while keeping everything on-brand, on-grid and easy to follow.
The project allowed us to extend the KOPE visual identity into a motion-first UI system. We created a digital design language that felt both functional and elegant. Every interface was carefully designed and animated to show how KOPE operates, all while keeping everything on-brand, on-grid and easy to follow.
