The power of generative construction software
Communicating the magic of a complex platform
KOPE’s platform simplifies an incredibly complex process but the power of the system works behind the scenes, invisible to the untrained eye. It means its benefits are hard to communicate to new clients without a lot of project-specific context.
Following our award-winning brand refresh, KOPE asked us to create a product demo video that would help them communicate the magic of its platform at a major industry conference in San Diego.
Making functional features exciting
Our task was to make functional software feel exciting, create something beautiful, and most importantly, produce a video people would actually want to watch. The result had to balance clarity with complexity, offering enough detail to tell the story while maintaining a visual style that kept everything digestible.
Visualising how KOPE manages complexity in construction
The final video combined 3D model animation with UI overlays to visualise how KOPE helps clients manage complexity in the construction process. As well as being the centrepiece at their San Diego event it is now a key sales tool. The demo doesn’t just explain the platform, it brings it to life.
