Drovo
OOH & digital media
We like the way you move
Introduction
A brand identity and new name build around movement
Car advertising company Adverttu needed help realigning their brand identity under a new, greener direction. This required a new company name, brand strategy, and visual identity. We coined the new name, Drovo, from a portmanteau of Drive and Move.
A dynamic wordmark
The movement aspect was something we really wanted to emphasise. The wordmark itself includes a moving element, able to flex and change when needed.
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Branding with momentum
The Drovo brand is always moving, inspiring and carefully conceived down to the last detail. With a fresh design, Drovo’s new brand uses distinctive colours, a clear layout structure, variable typeface and bold application to guarantee it always stands out.
