Drovo
OOH & digital media

We like the way you move

Introduction

A brand identity and new name build around movement

Car advertising company Adverttu needed help realigning their brand identity under a new, greener direction. This required a new company name, brand strategy, and visual identity. We coined the new name, Drovo, from a portmanteau of Drive and Move.

A dynamic wordmark

The movement aspect was something we really wanted to emphasise. The wordmark itself includes a moving element, able to flex and change when needed.

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Branding with momentum

The Drovo brand is always moving, inspiring and carefully conceived down to the last detail. With a fresh design, Drovo’s new brand uses distinctive colours, a clear layout structure, variable typeface and bold application to guarantee it always stands out.