Really excited to share our work for CMR Surgical, who brought us in for the launch of Versius Plus, creating the campaign that introduced the system to the world.
Versius Plus is a powerful medical robot used in Minimal Access Surgery. It’s built for multiple specialities, adapts to any surgeon in any environment, and is all underpinned by powerful software.
From storytelling to a cinematic 3D film, we built a campaign to match CMR Surgical’s ambition. Plus, we created a campaign toolkit packed with visuals and messaging to show Versius Plus for what it truly is: a world-class surgical platform.
Big thanks to the CMR Surgical team and to Bolder Creative for helping bring the project to life.
Click here to see the full case study.
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CMR Surgical (CMR) is a global medical devices company dedicated to transforming surgery with Versius, a next-generation surgical robot.
