Novion had a bold vision: transforming digital asset management in finance.
They came to us because they wanted to expand into different territories, markets and build a name for themselves directly to partners but its original name, LMS Markets, wasn’t working hard enough.
We helped them craft a brand that reflects their ambition – starting with a name that fuses nova (new) with ion (energy and precision) to signal innovation, clarity, and momentum. As the gateway to the markets, Novion helps clients navigate complexity with confidence.
A sleek new logo, inspired by this gateway concept, sits at the heart of the brand. The design system pairs sharp, structured elements with organic, human-focused imagery – blending finance and technology seamlessly.
From strategy to identity, every element reinforces its core values: precision, trust, and forward-thinking evolution.
Click here to see the full case study.
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