Formerly known as LMS Markets, Novion emerged from a strategic rebrand designed to redefine its presence in global trading and risk management. Through a comprehensive naming and brand identity process, we crafted a modern, future-forward identity that balances trust, technology, and human connection.

The new name, Novion, fuses ‘nova’ (new) with ‘ion’ (energy and precision), embodying innovation, clarity, and momentum. As the gateway to the markets, Novion empowers clients to navigate complexity with confidence.

Our creative approach translated this ethos into a bold, flexible visual identity – one that evolves with the business while staying rooted in its financial expertise. A sleek new logo, inspired by the concept of a gateway, sits at the heart of the brand. The design system pairs sharp, structured elements with organic, human-focused imagery, blending finance and technology seamlessly.

From typography and colour to photography and digital applications, every element of Novion’s brand identity reinforces its core values: precision, trust, and forward-thinking evolution. The result? A brand that doesn’t just reflect where Novion is today, but where it’s heading next.

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