This summer, Erborian UK launched its Ultimate Summer Glow campaign, a two-month push across social, paid media, web, in-store and OOH.

The campaign supports the launch of Erborian’s new range, including a water serum, glow moisturiser and matte moisturiser. While the brand is well known for its technical products, the new range strips things back to the essentials of K-beauty: hydration and glow.

With a focus on reaching a Gen Z audience, the campaign leaned into the brighter, more playful side of K-beauty, with the campaign fronted by influencer Zoe Rae and creative inspired by beachy summer energy.

Our role was to help carry that creative across the wider campaign. Working with imagery from the original studio shoot, we brought the visuals further into Erborian’s summer glow universe, adding a more vivid, mermaid-inspired feel while keeping the final assets polished and believable.

Alongside the campaign assets, we also created a teaser edit using behind-the-scenes content from the shoot, helping introduce the launch across Erborian’s channels.

A bright, summery campaign for a brand bringing everyday K-beauty glow to a wider audience.

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