Erborian's largest national OOH campaign
Introducing Korean skincare to the UK
Korean skincare brand Erborian was gearing up for the launch of its new Super BB Concealer-Serum, which combines coverage and skincare into one product. To mark the occasion, the team at Erborian was running its first UK OOH campaign and asked us for help with the creative assets.
Erborian's largest OOH campaign
We created OOH assets featuring a mix of product and model shots alongside clear, concise messaging highlighting Super BB Concealer-Serum’s benefits.
Campaign success
The campaign rolled out across almost 500 sites around the UK in multiple formats, including print, digital, motion, and Video on Demand (VOD). By deploying these assets nationwide, we maximised visibility and impact, reaching consumers at multiple touchpoints in their daily routines and driving awareness of Erborian’s innovative product in the highly competitive UK market.
