Hey Savi helps people find any item of clothing from a single picture; instantly recognising the style, brand and details to find what you need in stock, in the right size, at the best price.
As the product geared up for launch the Hey Savi team needed a brand identity as intuitive as the product itself. A system that made discovering your next favourite piece feel effortless and that put the user in the driving seat, not the algorithm or whoever paid most to be the top search result.
We helped build a brand that’s a fresh take on fashion-tech, designed to spark a new era of discovery. From a confident wordmark with the speech bubble above the ‘i’ hinting at the app’s conversational features, to the fashion-magazine elegance of a serif, and a sophisticated fashion-forward palette, every detail was considered to balance style and function.
And that speech bubble is at the heart of the brand. It’s a graphic device designed to feel familiar, inspired by natural-language search and showing that with Hey Savi, you can just ask. This element became central to how we brought the identity to life.
In a world where online shopping is overflowing with irrelevant search result, misleading pictures and seemingly random sizes, Hey Savi is creating a world where fashion search starts with “Hey Savi…”
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