Erborian’s BB Cream is known for its skincare-meets-makeup benefits: smoothing, hydrating, and giving skin that signature ‘bounce’ effect that’s a must-have in South Korea.
Our job was to sure that message landed loud and clear.
We built a creative approach around the concept of bounce, using a 3D animated Korean symbol as the campaign’s visual signature. More than just a playful execution, it was a nod to Erborian’s heritage and the global influence of Korean beauty – reinforcing its credibility as a true K-beauty staple.
The campaign came to life across social videos, with bold messaging, and a mixed reality video imagining the product taking over Piccadilly Circus.
By blending Korean skincare expertise with an off-the-wall creative approach, we helped Erborian stand out in a crowded market and turned ‘bouncy skin’ into an unmissable brand moment.
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